Editorial director

Job Description:
ITE is making a significant investment in online communities across its 17 market leading event brands. You will be responsible for overseeing all aspects of the content process across all digital communities. Working in a matrix with the core event business, you and your team will design, build, and execute a content strategy to create compelling reasons for our exhibitors and visitors to engage online daily. At the centre of this strategy will be a series of high-level key-note webinars with industry leaders in each sector. Hosted by you and your team and streamed to our audiences, these events will include presentations, interviews, debates, Q&A, and facilitated networking.
Sitting on the Senior Management Team (Digital) you will support the Digital Director and other colleagues in the development of the digital business. Aligned to the core business, the digital team will support and be supported by their corresponding events.
As a champion of content best practice you and your team will continually develop new ways of engaging our audiences online
  • For each event, ensure we have competitive and TA analysis per show
  • Build ‘the ITE way’ SMM/community strategy, especially regarding alignment and support of the core event business
  • Oversee Community Managers as they execute the content/communication strategy as agreed with Digital and Content Directors and Event teams and in accordance with content plan
  • Interact with the key audiences in key sectors, especially in commerce and government
  • Put in place and track the metrics and KPIs required to measure content performance
  • Ensure that the work of the Community Manager and corresponding event team is always aligned, especially with regard to key customers and stakeholders
  • Create on environment to invite creative ideas for content as part of output strategy
  • Oversee an aggregated content strategy and the maintenance of the content calendar ensuring content is regular, relevant, and engaging, stimulate UGC
  • Work with Marketing other roles to manage and oversee campaigns to attract and retain audience and deliver ROI
  • Ensure Community Managers are building and maximising a network of super-users and influencers that can contribute content, audience, and engagement
  • Mentor members of the wider business in the value and delivery of high value content
  • Represent the digital business in both internal and external meetings
  • Keep track on trends across social media, digital publishing, online video, etc, domestically and internationally

  • Key Skills and Knowledge:
  • Strong team management & motivation skills
  • Has the experience and gravitas to attract strong Community Managers to the team
  • Strong knowledge and experience of digital publishing software and techniques
  • Excellent in-depth understanding of all relevant social media platforms and messengers – VK, TG, Zen, YouTube, Facebook, Instagram
  • Excellent Russian and English speaking, writing, editing and video production skills.
  • Excellent communication skills, including experience in a client-facing role
  • Knowledge of relevant B2B sectors audiences
  • Ability to identify and track relevant community metrics. Interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels and instruments
  • Monitoring the success of the community and of social media in terms of the overall marketing strategy

  • General:
  • Work flexible days, according to the appropriate event-related calendar
  • Able to perform under pressure and to work to tight timescales
  • Be a good communicator with strong relationship management skills