Development and execution of digital advertising programs across paid media channels (Yandex, VK, display networks, etc.) while aligning with ITE Connect Marketing team KPIs.
Track campaign performance and maintain comprehensive reports to provide clear view of program KPIs.
Work closely with Community Managers to develop assets that drive quality traffic for digital events pipeline and fill the funnel with qualified audiences resulting in conversions.
Align with ITE Exhibitions digital marketing team to avoid overlapping in marketing efforts.
Strategize and execute testing initiatives in areas such as creative assets, messaging, and targeting tactics to improve performance of paid channels.
Ad-hoc assistance to Communications manager implementing direct email marketing campaigns as well as proofreading emails for clarity, grammar, and spelling.
Expectations:
3+ years of practical experience as a Digital Marketing Specialist.
1+ year of paid search/paid social experience (Yandex Direct, VK Ads are a must).
3+ years of experience with digital marketing reporting and analytics.
Hands-on experience with HTML and content management systems.
Comfortable with budgeting, bidding, and testing methodologies.
Strong attention to detail, organization, and time management skills.
Excellent written communication and copywriting skills, a good flair for appealing copyrights.
Self-starter must have a positive attitude and strong desire for success ensuring completion of projects on time with minimal supervision.
English: at least Intermediate (B1+) to communicate with international platform developers and product managers.
We offer:
Work in professional friendly team in leading company with 30-years in expo industry.
Hybrid work: 1-2 days in office, distant work other days.
In Market base salary + annual bonus acc.to KPIs achievement.
Corporate trainings, professional development and growth, participation in interesting ambitious projects.