Job Description:
You have a passion for building and managing B2B digital communities. You have experience/knowledge of the building and interiors sectors. Working with our market-leading event brands, you will lead the creation and engagement of professional communities online. You will build a content plan based around high-level, key-note sessions including presentations, interviews, Q&A, and networking which you will facilitate. Supported by other roles, you will oversee the direction and strategy of aggregated content onto a news feed. You will support the identification of suitable sources including customers, influencers, trade bodies, and the public sector.
Reporting into the Editorial Director, you will work in a matrix structure – as a team of Community Managers, but also working closely with the existing event teams, content, marketing, and design teams.
Responsibilities:
You have a passion for building and managing B2B digital communities. You have experience/knowledge of the building and interiors sectors. Working with our market-leading event brands, you will lead the creation and engagement of professional communities online. You will build a content plan based around high-level, key-note sessions including presentations, interviews, Q&A, and networking which you will facilitate. Supported by other roles, you will oversee the direction and strategy of aggregated content onto a news feed. You will support the identification of suitable sources including customers, influencers, trade bodies, and the public sector.
Reporting into the Editorial Director, you will work in a matrix structure – as a team of Community Managers, but also working closely with the existing event teams, content, marketing, and design teams.
Responsibilities:
- Perform competitive and TA analysis per show
- Constantly building SMM/community strategy, especially regarding alignment and support of the core event business
- Execute the content/communication strategy as agreed with Digital and Content Directors and Event teams and in accordance with content plan
- Interact with the audience, reply to comments, questions, etc
- At the centre of your content plan, host a programme of high-level webinars with key industry figures
- During the week of the event, plan and host a programme of high-level live interviews/sneak picks with key industry figures, which will be streamed online
- Contribute to creative ideas for content as part of an output strategy
- Provide and track KPIs and goals to increase audience participation & engagement
- Plan and direct an aggregated content strategy and maintain the content calendar ensuring content is regular, relevant, and engaging.
- Stimulate UGC
- Work with Marketing other roles to manage and oversee campaigns to attract and retain audience and deliver ROI
- Build a network of super-users and influencers that can contribute content, audience, and engagement
- Mentor junior members of the team including Customer Service and sales
- Represent the community, and audience development and engagement in both internal and external meetings
- Keep track on trends across social media, digital publishing, online video, etc, domestically and internationally
- Key Skills and Knowledge:
- Has the experience and gravitas to attract key industry figures to hosted webinars
- Strong knowledge and experience of digital publishing software and techniques
- Excellent in-depth understanding of all relevant social media platforms and messengers – VK, TG, Zen, YouTube, Facebook, Instagram
- Excellent Russian and English speaking, writing, editing and video production skills.
- Excellent communication skills, including experience in a client-facing role
- Knowledge of relevant audience
- Have existing and build new relationships with key customers, industry professionals and journalists
- Ability to identify and track relevant community metrics. Interpret website traffic and online customer engagement metrics
- Knowledge of online marketing and marketing channels and instruments
- Monitoring the success of the community and of social media in terms of the overall marketing strategy
- General:
- Work flexible days, according to the appropriate event-related calendar
- Able to perform under pressure and to work to tight timescales
- Be a good communicator with strong relationship management skills
